About Andrew.
"Strategy has to sit at the heart of the marketing and communications process, not off to the side of it."
That belief has shaped two decades of work on both sides of the marketing table. Inside agencies — Crispin Porter + Bogusky, Grey, the community, Erich & Kallman — building the strategic process itself, and leading it for brands like Apple, Converse, Google, Reese's, and Amazon. And on the client side at brands like Airbnb and Landing, embedding that same discipline into a company's product, culture, and growth. And now, consulting independently with brands including Lucid Motors, Marine Layer, Lucid, Arvest Bank, Dandy, and Keyway.
Culture is a constant thread in that work: understanding what separates and unites communities uncovers opportunities that pure data can't. And so is rigor with data itself — not collecting more of it, but making it work harder, turning it into sharper questions and better decisions.
Andrew holds a B.A. in Latin American Studies and English from the University of Miami, was born in Spain, and is fluent in Spanish. Outside of work he is an avid reader, a lifelong cyclist, surfer, and soccer fan.